Best Practice - Inventory

• Keep inventory structure clear and sustainable.

• Follow a structured naming convention for your tags; for example SiteName | Section | AdPosition.

• Use 300x250 Below the Fold (for Mobile Web & Apps) for higher CPMs.

• Use 320x50 or 320x100 Above the Fold (For Mobile Web) to increase viewability.

• Be sure to include padding to avoid accidental clicks if the ad is near navigational links.

​

Best Practice - Rules

Blocking Rules

• Regular ​review the blocking rule for direct buyers/advertisers and competitors.

​

Opt-in Rules

• Regular ​manually opt-in for the newly added ad technology​ ​on a regular basis.

 

Pricing rules

• Increase your fill-rate with the acceptable pricing.

• Evaluate valuable inventory for set rules accordingly.

 

Ad Styles & Backup Ads Rule

• Enable ad style​ to increase auction pressure and drive a higher fill-rate.

• Define your backup ads under the Ad Styles & Backup Ads Rules if no ads are available.