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Ben Chien
Jul 31, 20182 min read
WhatsApp introduces three ways to connect with businesses in order to monetize the chat app
(Source: The DRUM) WhatsApp introducing tools to monetize the chat app The Facebook earnings slump was a big hit to the social network,...
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Ben Chien
Jun 5, 20182 min read
LINE再與台北捷運合作藍牙送點,改玩法、擴大5倍站點為哪樁
(Source: 數位時代 Business Next) LINE和台北捷運再次合作推出開藍牙贈送LINE Points的活動。而這次不只遊戲的玩法不同,設置LINE Beacon的捷運站點也從7個增加到35個。 去(2017)年12月LINE首度與台北捷運合作,嘗試結合踩...
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Ben Chien
May 11, 20182 min read
Google Sweetens Ad Options For App Developers And Publishers
(Source: Ad exchange) Google on Tuesday revealed two products at Google I/O designed to drive app downloads. The first is the ability to...
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Ben Chien
May 9, 20181 min read
WhatsApp is getting stickers and group video calls
(Source: The Verge) Photo by Amelia Holowaty Krales / The Verge WhatsApp is getting several new changes including stickers and...
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Ben Chien
May 9, 20181 min read
Yahoo推聊天群組App Squirrel 須經邀請才能加入
(Source: TOPick) Yahoo亦推出新通訊聊天App Squirrel,試圖加入競爭市場。 Facebook、WhatsApp等通訊聊天App在全球有大量用家。據調研公司HubSpot的數據顯示,光是Facebook...
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Ben Chien
Apr 19, 20182 min read
The future of television advertising is up in the air, on the air and also on mobile
(Source: The DRUM) There is no doubt that television has seen disruption over the last few years. Second screen viewing is growing, and...
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Ben Chien
Apr 19, 20183 min read
InMobi發佈《2018中國移動APP程序化視頻廣告白皮書》 聚焦高效投放
(文章轉載:tech.china.com) 近日,全球最大的獨立移動廣告平台InMobi發佈了《2018中國移動APP程序化視頻廣告白皮書》,對移動APP程序化視頻廣告在中國的現狀及發展趨勢作了詳盡解讀,並對於如何做好程序化視頻廣告,使廣告主實現高效的投放,提出了關鍵的洞察...
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Ben Chien
Apr 11, 20183 min read
Why we need a new metric for mobile ad viewability
(Source: whatsnewinpublishing.com) The issues with ad viewability are well-documented. Research regularly pops up which more often than...
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Ben Chien
Mar 20, 20182 min read
【進軍的士】MasterCard與HKTaxi合作 新增in App電子付款
(文章轉載:hk01) MasterCard宣布,與本地預約的士應用程式(app) HKTaxi合作,新增in App電子付款功能。 電子支付是大趨勢 信用卡安全方便 MasterCard香港及澳門總經理陳一芳表示,作為全球支付系統,電子支付是市場大趨勢。被問及內地電子支付...
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Ben Chien
Mar 12, 20182 min read
Mobile ad format innovation gathers pace
(Source: What's New In Publishing) The common consensus amongst brand marketers is that the future of brands will be built on mobile. As...
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Ben Chien
Mar 12, 20182 min read
微信小遊戲「跳一跳」大熱 Nike擲2,340萬元置入賣廣告
(文章轉載:TOPick) 為了在微信小遊戲「跳一跳」中加入這個鞋盒,運動品牌斥資300萬美元(約2,340萬港元)。(圖片來源:遊戲截圖) 微信小遊戲「跳一跳」大熱,運動品牌Nike擲300萬美元(約2,340萬港元)於遊戲中置入鞋盒賣廣告。去年12月27日才上架的「跳一...
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Ben Chien
Mar 2, 20181 min read
LINE banks on news content to expand operations in Hong Kong
(Source: marketing-interactive) Japanese messaging company LINE has announced the expansion of operations in Hong Kong, led by the...
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Ben Chien
Mar 1, 20182 min read
90% of Chinese tourists would use mobile payment overseas if given the option – Nielsen
(Source: The DRUM) 90% Chinese tourists to use mobile payment overseas if given the option says Nielsen Over 90% of Chinese tourists...
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Ben Chien
Feb 28, 20181 min read
LINE吸金力強 推AI排序內容功能
(文章轉載: TOPick) LINE全球業務拓展高級副總裁姜玄玭表示,LINE現時每月有近2億活躍用戶。(陳智良攝) LINE的熊太、兔兔等角色深入民心,LINE的可愛公仔背後,是驚人的吸金力。LINE全球業務拓展部高級副總裁姜玄玭表示,2017年LINE集團營業額約15...
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Ben Chien
Feb 22, 20181 min read
Google Pay正式推出 整合Android Pay等多款支付功能
(文章轉載:TOPick) Google Pay的介面應用與「前身」Android Pay十分類似,但會增加更多功能。(圖片來源:Google官網) 上個月Google已表示會將旗下兩個支付相關應用,Android Pay及Google...
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Ben Chien
Feb 22, 20182 min read
資策會:台灣人更黏手機了!近 8 成民眾每天使用手機逾 2 小時
(文章轉載:INSIDE) 以下來自資策會新聞稿: 隨著 4G 行動網路的全面普及,以及智慧型手機應用的多元發展,我國民眾使用手機的時間年年增長,手機上使用進行的活動也更加多樣化。根據資策會數位服務創新研究所 (服創所) 智媒資料組的「2017 年 4G...
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Ben Chien
Feb 22, 20187 min read
印度成為全球第二大智能手機市場,中國廠商開始「霸屏」
(文章轉載:鈦媒體) 智能手機一直處於21世紀科技革命的前沿,其在現代世界的重要性遠遠超過它們的普遍性。 也許是因為這些設備在我們日常生活中所扮演的角色越來越重要,我們往往會忘記,智能手機本身是科技領域的新進入者。然而,多年來這個行業的發展一直在不斷的演變,模式和趨勢不斷更...
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Ben Chien
Feb 14, 20181 min read
匯豐PayMe增派利市功能 利市錢無現金化
(文章轉載:TOPick) 匯豐指,現時用戶只要更新至最新版本的PayMe,在付款時即揀選新功能,向親友派利市。(圖片來源:HSBC) 農曆新年將至,今年若無暇親身派利市,可考慮使用匯豐P2P手機轉帳應用程式(app)PayMe處理。匯豐指,現時用戶只要更新至最新版本的Pa...
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