New platform looks to enable businesses to drive purchases through chat apps and enhance online customer experience and customer support...

By Otohiko Kozutsumi, Chief Commercial Officer and co-founder, AnyMind Group In recent years, we have witnessed tremendous growth in the...

From influencer-to-influencer collabs and fan communities to next-gen commerce in influencer marketing and the use of data, here's a look...

The key aspects of making an influencer marketing campaign successful include working with the right influencers, conveying the right...

Background ZTYLEZ.COM is a Hong Kong-based online magazine that provides local and global readers with content on fashion, art and...

CastingAsia, an influencer marketing business and part of AnyMind Group’s entertainment technology business line, has today released a repor

Competitor and hashtag analysis features added to CastingAsia’s social media analytics suite

CastingAsia provides a one-stop solution to connect brands with their audiences through social media and influencers to help Nature Valley.

今年初，AnyMind Group與日本健身服裝品牌LÝFT建立戰略合作關係，並展開D2C業務，為網紅和內容創作者提供相關的支援服務，冀將龐大的網紅網絡與D2C產品相配，為一眾網紅打造出更好的未來，作為他們最強的後盾。

隨著網紅的興起，成為「小明星」已不再只是星二代的特權，不少網紅二代也不輸蝕。年紀輕輕的小網紅，到底怎樣吸納廣大粉絲追隨，獲得各大品牌的。

Since the AR filter was introduced to Instagram in 2017, brands have used this function to engage with audience more intimately.

讚好數一向是衡量廣告活動成效的一大準則，但早前Instagram承認了因程式錯誤，引致部分Likes被消失，影響大批用家。

談及新資金，錢鵬指公司將尋求發展D2C的相關產品，計劃進軍印度和中東等新市場，並擴展在戶外數碼廣告（Digital-out-of-home）方面的投資。同時，公司的戶外數碼廣告相關產品已投入泰國市場，未來亦將一步擴展至日本和亞洲其他地區。

Influencer marketing platforms have popped up around Asia to help brands sift through the haystack of social media sensations.

(Source: Social Media Week) To reach new, revenue-generating customers on Facebook, you need to harness the power of Facebook ads. With...

(Source: 蘋果財經) 近年KOL當道，代替不少傳統明星成為廣告商新寵，亦有藝人在傳統媒體發展平平，在網上平台反而走紅。兩名80後日本年輕人十河宏輔及小堤音彥，2016年創立廣告科技公司AnyMind，開發以人工智能分析KOL的數據平台CastingAsia。現時亞洲...

(Source: The DRUM) Traditional celebrities may not be what your brand needs. A recent survey by Google found that a staggering 70% of...

(Source: TechHQ) As influencers continue to prove their worth, what do they need to focus on to ensure that respect for their craft will...

(Source: The DRUM) Anyone working in digital marketing knows the power of video. Even still, the statistics can astound. Social media...

(Source: B&T Magazine) Social media giant Facebook has announced new tools to help connect businesses and people. Facebook is redesigning...