top of page
Search


Ben Chien
Aug 1, 20181 min read
Facebook breaks into China with launch of ‘innovation hub’
(Source: marketing-interactive.com) Facebook has secured a licence to set up a subsidiary in China, which will serve as an “innovation...
12 views
0 comments


Ben Chien
Jul 26, 20183 min read
Five tips to ramp up your Facebook video advertising
(Source: The DRUM) Maximising you Facebook advertising With all the noise and clutter on social media if you are not developing video ads...
31 views
0 comments

Ben Chien
Jul 18, 20181 min read
Why you shouldn’t be shying away from using emojis in your emails
(Source: marketing-interactive) Emojis might be cute in the texts you send to your friends, but hardly do we see it used in emails and...
26 views
0 comments


Ben Chien
Jul 11, 20184 min read
為什麼 Android 與 Apple 手機 emoji 不一樣?牽涉到品牌形象塑造與版權
(Source: iFanr.com) 同一個表示微笑的 emoji ,在 iPhone 和 Android 上的外觀為什麼會差這麼遠? 今年 6 月,最新一波共 157 個 emoji 已經正式加入到 Unicode 11.0,它們將陸續出現在不同手機、應用上。但這些新的...
33 views
0 comments


Ben Chien
Jul 7, 20181 min read
Facebook收購人工智能公司 分析人類言論
(Source: TOPick) Facebook收購人工智能公司Bloomsbury AI,加強Facebook在語言的分析及研究。(法新社資料圖片) Facebook宣布,收購專門處理及分析語言的人工智能公司Bloomsbury...
9 views
0 comments

Ben Chien
Jun 24, 20182 min read
Facebook updates its fact-checking program to fight fake news
(Source: The DRUM) Facebook updates its fact-checking program to fight fake news / Facebook Facebook has introduced several updates which...
16 views
0 comments


Ben Chien
Jun 19, 20184 min read
E-commerce is in need of a deeper strategy with social
(Source: The DRUM) Until recently, shopping on social media typically meant being redirected to a traditional e-commerce website. Online...
29 views
0 comments

Ben Chien
Jun 18, 20182 min read
Facebook廣告效果好差!怪罪演算法前,這些素材設計眉角掌握了嗎?
(Source: 數位時代) 有些基本功沒做好,就不能一味怪罪Facebook演算法了。 Facebook平均每一到三個月就改一次演算法,觸及率近來更是不忍卒睹,但為什麼有的粉絲團還是活得好好、你下的廣告卻往往石沉大海?...
35 views
0 comments

Ben Chien
Jun 6, 20181 min read
Apple blocks Facebook’s web-tracking tools
(Source: marketing-interactive) In the next iterations of iOS and MacOS, Apple will attempt to frustrate tools used by Facebook to...
31 views
0 comments


Ben Chien
Jun 6, 20181 min read
Instagram計劃把限時動態增長至1小時
(Source: TOPick) Instagram用戶可在限時動態為照片及影片加入emoji、文字或畫圖案,內容在發布後24小時自動消失。(圖片來源:Instagram Facebook專頁) Instagram在2016年推出限時動態(Stories)功能,用戶可將照片...
11 views
0 comments


Ben Chien
Jun 5, 20181 min read
Facebook Marketplace試行 讓用戶向鄰居促銷
(Source: TOPick) Facebook Marketplace買賣平台於今年初在香港推出,讓用戶能更容易在本地搜尋、購買及出售產品。(法新社資料圖片) Facebook宣布,現正在美國測試其買賣平台Facebook...
15 views
0 comments


Ben Chien
Apr 6, 20182 min read
Snapchat增群組聊天功能 16人齊齊視訊
(文章轉載:TOPick) Snapcha宣布新增群組視訊聊天(Group Video Chat),可同時讓最多16人進行視像通訊;若只用語音對話,更可容納達32人。 Snapchat與Instagram(IG)一向是競爭對手,雙方都不斷調整用戶體驗,鬥得難分難解。Snap...
80 views
0 comments


Ben Chien
Mar 23, 20183 min read
6 Ways Social Media Can Enhance Your Adventure Travel
(Source: Adweek) With an average of 10 vacation days per year, planning is essential - Erin Levi “Everyone wants to plan ahead and book...
20 views
1 comment


Ben Chien
Mar 22, 20181 min read
Instagram購物功能 擴展至英澳等8個國家
(文章轉載:TOPick) Instagram與電子商貿平台Shopify合作,將Instagram購物功能擴展至8個國家,包括英國、澳洲、加拿大、德國、法國、義大利、西班牙和巴西。Instagram購物功能讓商家可以在Instagram帖文中,為產品加上標籤,標註名稱與售...
37 views
0 comments

Ben Chien
Mar 21, 20183 min read
40% of Singapore customers cancel bank services due to poor CX
(Source: marketing-interactive) Ever thought of switching banks due to a poor customer experience (CX)? Well, you are not alone. This is...
8 views
0 comments


Ben Chien
Mar 17, 20181 min read
Facebook在港推Marketplace 涵蓋9大類貨品
(文章轉載:TOPick) Facebook日前在香港推出Marketplace服務,用戶透過網頁或應用程式,均能夠在平台內購買及出售產品。(Facebook網站截圖) 網購是大勢所趨,連Facebook也要在市場上分一杯羹。Facebook日前在香港推出Marketpla...
53 views
0 comments


Ben Chien
Mar 12, 20183 min read
What’s the Next Social Network? Think Music
(Source: Adweek) Nielsen found that on average, Americans spend more than 32 hours per week listening to tunes FatCamera/iStock We plug...
11 views
0 comments

Ben Chien
Mar 10, 20181 min read
Facebook takes a bite out of the travel advertising pie
(Source: marketing-interactive) When planning a vacation, relaxing on the beach or hitting the slopes may be top of mind, but in many...
14 views
0 comments


Ben Chien
Feb 27, 20184 min read
Facebook loses the young. But should advertisers really worry?
(Source: marketing-interactive) Facebook is experiencing a decline in younger users faster than previously expected. According...
12 views
0 comments

Ben Chien
Feb 15, 20182 min read
Facebook Will Use Viewability To Measure Organic Page Reach
(Sources: ad exchange) Publishers, prepare yourselves for another Facebook organic reach reality check. Starting Monday, Facebook will...
5 views
0 comments
bottom of page