top of page
Search


Ben Chien
Sep 17, 20181 min read
Tencent tumbles as China curbs gaming to 1 hour per day and freezes new titles
(Source: The Drum) Tencent tumbles as China curbs gaming hours and titles Chinese conglomerate Tencent has taken a battering after...
18 views0 comments

Ben Chien
Sep 15, 20182 min read
Luxury brands yet to find a strategy for WeChat
(Source: marketing-interactive) Given that in China, many of the well known western social media is still banned, WeChat is often seen as...
18 views0 comments


Ben Chien
Aug 1, 20181 min read
Facebook breaks into China with launch of ‘innovation hub’
(Source: marketing-interactive.com) Facebook has secured a licence to set up a subsidiary in China, which will serve as an “innovation...
12 views0 comments

Ben Chien
Jul 30, 20182 min read
不只有外送,阿里巴巴與星巴克在中國將展開全方位新零售合作
(Source: 數位時代) 星巴克將攜手阿里巴巴旗下餓了麼在中國推出外送服務的傳言在今(2)日獲得證實,但根據公告,雙方合作的廣度和深度將不僅止於外送。 近期市場盛傳星巴克在中國本土咖啡業者瑞幸和連咖啡的夾殺下,要找阿里巴巴旗下外送服務餓了麼合作,展開反擊。而今(2)日傳...
20 views0 comments


Ben Chien
Mar 12, 20182 min read
微信小遊戲「跳一跳」大熱 Nike擲2,340萬元置入賣廣告
(文章轉載:TOPick) 為了在微信小遊戲「跳一跳」中加入這個鞋盒,運動品牌斥資300萬美元(約2,340萬港元)。(圖片來源:遊戲截圖) 微信小遊戲「跳一跳」大熱,運動品牌Nike擲300萬美元(約2,340萬港元)於遊戲中置入鞋盒賣廣告。去年12月27日才上架的「跳一...
56 views0 comments


Ben Chien
Mar 1, 20182 min read
90% of Chinese tourists would use mobile payment overseas if given the option – Nielsen
(Source: The DRUM) 90% Chinese tourists to use mobile payment overseas if given the option says Nielsen Over 90% of Chinese tourists...
26 views0 comments
bottom of page