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Ben Chien
Aug 28, 20186 min read
各種視覺形式野蠻生長,廣告主該如何翻轉思維擁抱限時動態?
(Source: 數位時代) 我們身處在視覺溝通的風口浪尖,越來越多品牌將廣告資源,投注在這種5~15秒幻燈片式的呈現形式,這股風潮正在發揮商業廣告的效果,未來有可能會成為主宰社群世界的新霸主嗎? 限時動態(Stories)在2019年將會超過動態時報,成為分享資訊的主流方...
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Ben Chien
Aug 19, 20182 min read
The future of influencer marketing
(Source: TechHQ) As influencers continue to prove their worth, what do they need to focus on to ensure that respect for their craft will...
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Ben Chien
Aug 18, 20183 min read
Instagram Video: We Are Living In A Vertical World
(Source: B&T) The way people record, share and replay their lives has changed dramatically since the advent of Facebook-owned Instagram....
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Ben Chien
Jul 10, 20183 min read
How brands are using Instagram’s new long-form video feature, IGTV
(Source: Digiday) The launch of Instagram’s IGTV has brought out the early adopter marketers. Companies like Chipotle, Nike, Netflix,...
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