(Source: Digiday) The launch of Instagram’s IGTV has brought out the early adopter marketers. Companies like Chipotle, Nike, Netflix,...

(Source: The DRUM) The updates include responsive search ads, YouTube tools to measure brand lift and optimization geared to drive...

(Source: The DRUM) Until recently, shopping on social media typically meant being redirected to a traditional e-commerce website. Online...

(Source: Double-Click Advertising Blog) We are excited to announce that audio ads are now available to all DoubleClick Bid Manager...

(Source: AdAge) Taglines have been a hallmark of beer advertising for decades. Some of the classic ones, like "Great Taste, Less...

(Source: 數位時代) 有些基本功沒做好，就不能一味怪罪Facebook演算法了。 Facebook平均每一到三個月就改一次演算法，觸及率近來更是不忍卒睹，但為什麼有的粉絲團還是活得好好、你下的廣告卻往往石沉大海？...

(Source: Medium.com) At Code Conference every year, KPCB’s Mary Meeker delivers her Internet Trends Report — a State of the Union for the...

(Source: Ad exchange) Google on Tuesday revealed two products at Google I/O designed to drive app downloads. The first is the ability to...

(Source: THE DRUM) When Lazada first entered the ecommerce space in Singapore six years ago, most of the online selling in the country...

(Source: The DRUM) There is no doubt that television has seen disruption over the last few years. Second screen viewing is growing, and...

(文章轉載：tech.china.com） 近日，全球最大的獨立移動廣告平台InMobi發佈了《2018中國移動APP程序化視頻廣告白皮書》，對移動APP程序化視頻廣告在中國的現狀及發展趨勢作了詳盡解讀，並對於如何做好程序化視頻廣告，使廣告主實現高效的投放，提出了關鍵的洞察...

(Source: marketing-interactive.com) According to a 2017 study by Kantar Millward Brown titled “Getting Media Right”, which surveyed 330...

(Source: whatsnewinpublishing.com) AOP and Deloitte reveal UK publishers’ total digital revenue has increased 5.6% on a 12-month rolling...

(Source: whatsnewinpublishing.com) The issues with ad viewability are well-documented. Research regularly pops up which more often than...

(Source: marketing-interactive) Advertisers will spend approximately 40.2% of their budgets on online advertising in 2018, compared to...

(Source: DIGIDAY) The line between programmatic and other types of advertising has blurred to the point that The New York Times has...

(Source: marketing-interactive) Mozilla has hit pause on Facebook advertising, and declared it will not consider returning until Facebook...

(Source: Campaign) Armed with the ability to target ads to voice-activated devices, more than two-thirds (68%) of advertisers plan to...

(Source: Adweek) Google says it removed 3.2 billion ads last year. | Getty Images Each year, Google releases a report detailing how many...

(文章轉載：shoppingdesign.com.tw) 國外長期關注視覺相關設計的網站 Mindsparkle Mag 列出了一份 2018 設計趨勢清單，這 20 個設計包含了他們認為很有潛力在今年成為一股新趨勢者，以及已經很常見、且會越來越熱門的。 #1 3D...