(Source: TOPick) YouTube計畫新增一個全新、名為「Explore」（採索）的功能標籤，未來或取代現有「Trending」（熱爆影片）功能。（YouTube截圖） YouTube計畫新增一個全新、名為「Explore」（採索）的功能標籤，未來或取代現有「...

(Source: The DRUM) augmented reality mirror / Coty Over the past few years, the trajectory of the augmented reality (AR) industry has...

(Source: TOPick) 日本新幹綫將於2020年東京奧運舉行前，在全綫列車安裝免費Wi-Fi。（法新社圖片） 隨2020年東京奧運逐漸逼近，日本新幹綫將於全綫列車安裝免費無綫網絡（Wi-Fi），目標在奧運舉行前，完成安裝工作，方便訪日觀賽的外國遊客，目前JR各公司...

(The Source: The DRUM) Both companies are hoping that the merger will deliver annualised cost savings of at least $50 million over the...

(Source: 數位時代) |在法國成立的廣告投放平台Criteo，宣布斥資2千萬歐元（約新台幣7.2億元），建立AI實驗室協助廣告行銷，並透露每一次的廣告投放就是一場競標賽，若想成功就得夠瞭解消費者的行為。 每一個廣告投放，背後就是以一場拍賣、一次競標的形式在進行」，C...

(Source: The DRUM) Until recently, shopping on social media typically meant being redirected to a traditional e-commerce website. Online...

(Source: Double-Click Advertising Blog) We are excited to announce that audio ads are now available to all DoubleClick Bid Manager...

(Source: Medium.com) At Code Conference every year, KPCB’s Mary Meeker delivers her Internet Trends Report — a State of the Union for the...

(Source: TOPick) teamLab在東京開設的藝術館共有約50個裝置，例如由花組成的瀑布從牆上流瀉，直到地面。（法新社圖片） 日本teamLab擅長結合藝術和創新，利用室內環境、實物、數碼投影制造迷幻的光影藝術。teamLab早已在世界各地，包括去年於深圳及澳...

(Source: THE DRUM) When Lazada first entered the ecommerce space in Singapore six years ago, most of the online selling in the country...

(Source: The DRUM) There is no doubt that television has seen disruption over the last few years. Second screen viewing is growing, and...

(文章轉載：tech.china.com） 近日，全球最大的獨立移動廣告平台InMobi發佈了《2018中國移動APP程序化視頻廣告白皮書》，對移動APP程序化視頻廣告在中國的現狀及發展趨勢作了詳盡解讀，並對於如何做好程序化視頻廣告，使廣告主實現高效的投放，提出了關鍵的洞察...

(Source: marketing-interactive.com) According to a 2017 study by Kantar Millward Brown titled “Getting Media Right”, which surveyed 330...

(Source: whatsnewinpublishing.com) AOP and Deloitte reveal UK publishers’ total digital revenue has increased 5.6% on a 12-month rolling...

(Source: whatsnewinpublishing.com) The issues with ad viewability are well-documented. Research regularly pops up which more often than...

(Source: marketing-interactive) Advertisers will spend approximately 40.2% of their budgets on online advertising in 2018, compared to...

(文章轉載：TOPick) Snapcha宣布新增群組視訊聊天（Group Video Chat），可同時讓最多16人進行視像通訊；若只用語音對話，更可容納達32人。 Snapchat與Instagram（IG）一向是競爭對手，雙方都不斷調整用戶體驗，鬥得難分難解。Snap...

(Source: DIGIDAY) The line between programmatic and other types of advertising has blurred to the point that The New York Times has...

(Source: marketing-interactive) Ever thought of switching banks due to a poor customer experience (CX)? Well, you are not alone. This is...

(Source: Campaign) Armed with the ability to target ads to voice-activated devices, more than two-thirds (68%) of advertisers plan to...