#mobile

Sep 19, 20184 min read

Five trends to watch as media flips to mobile-first

(Source: whatsnewinpublishing.com) It is official: We are finally “mobile-first.” At the conclusion of Q2, we reached the...

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Luxury brands yet to find a strategy for WeChat

Ben Chien

Sep 15, 20182 min read

Luxury brands yet to find a strategy for WeChat

(Source: marketing-interactive) Given that in China, many of the well known western social media is still banned, WeChat is often seen as...

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Will 2020 be the year when programmatic grows up?

Ben Chien

Aug 2, 20183 min read

Will 2020 be the year when programmatic grows up?

(Source: The DRUM) The success of automated media buying is spearheaded by a necessary move towards a better marketing future. The...

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WhatsApp introduces three ways to connect with businesses in order to monetize the chat app

Ben Chien

Jul 31, 20182 min read

WhatsApp introduces three ways to connect with businesses in order to monetize the chat app

(Source: The DRUM) WhatsApp introducing tools to monetize the chat app The Facebook earnings slump was a big hit to the social network,...

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China's online video views nears two hours in 2020, as global views hit one hour

Ben Chien

Jul 18, 20182 min read

China's online video views nears two hours in 2020, as global views hit one hour

(Source: The DRUM) Online video viewing time in China set to reach one hour and 45 minutes by 2020 Chinese consumers will spend nearly...

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為什麼 Android 與 Apple 手機 emoji 不一樣？牽涉到品牌形象塑造與版權

Ben Chien

Jul 11, 20184 min read

為什麼 Android 與 Apple 手機 emoji 不一樣？牽涉到品牌形象塑造與版權

(Source: iFanr.com) 同一個表示微笑的 emoji ，在 iPhone 和 Android 上的外觀為什麼會差這麼遠？今年 6 月，最新一波共 157 個 emoji 已經正式加入到 Unicode 11.0，它們將陸續出現在不同手機、應用上。但這些新的...

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Ben Chien

Jun 6, 20181 min read

Instagram計劃把限時動態增長至1小時

(Source: TOPick) Instagram用戶可在限時動態為照片及影片加入emoji、文字或畫圖案，內容在發布後24小時自動消失。（圖片來源：Instagram Facebook專頁） Instagram在2016年推出限時動態（Stories）功能，用戶可將照片...

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Ben Chien

Jun 5, 20182 min read

LINE再與台北捷運合作藍牙送點，改玩法、擴大5倍站點為哪樁

(Source: 數位時代 Business Next) LINE和台北捷運再次合作推出開藍牙贈送LINE Points的活動。而這次不只遊戲的玩法不同，設置LINE Beacon的捷運站點也從7個增加到35個。去（2017）年12月LINE首度與台北捷運合作，嘗試結合踩...

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Google Sweetens Ad Options For App Developers And Publishers

Ben Chien

May 11, 20182 min read

Google Sweetens Ad Options For App Developers And Publishers

(Source: Ad exchange) Google on Tuesday revealed two products at Google I/O designed to drive app downloads. The first is the ability to...

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WhatsApp is getting stickers and group video calls

Ben Chien

May 9, 20181 min read

WhatsApp is getting stickers and group video calls

(Source: The Verge) Photo by Amelia Holowaty Krales / The Verge WhatsApp is getting several new changes including stickers and...

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Ben Chien

May 9, 20181 min read

Yahoo推聊天群組App Squirrel　須經邀請才能加入

(Source: TOPick) Yahoo亦推出新通訊聊天App Squirrel，試圖加入競爭市場。 Facebook、WhatsApp等通訊聊天App在全球有大量用家。據調研公司HubSpot的數據顯示，光是Facebook...

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The future of television advertising is up in the air, on the air and also on mobile

Ben Chien

Apr 19, 20182 min read

The future of television advertising is up in the air, on the air and also on mobile

(Source: The DRUM) There is no doubt that television has seen disruption over the last few years. Second screen viewing is growing, and...

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Ben Chien

Apr 19, 20183 min read

InMobi發佈《2018中國移動APP程序化視頻廣告白皮書》聚焦高效投放

(文章轉載：tech.china.com）近日，全球最大的獨立移動廣告平台InMobi發佈了《2018中國移動APP程序化視頻廣告白皮書》，對移動APP程序化視頻廣告在中國的現狀及發展趨勢作了詳盡解讀，並對於如何做好程序化視頻廣告，使廣告主實現高效的投放，提出了關鍵的洞察...

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Why we need a new metric for mobile ad viewability

Ben Chien

Apr 11, 20183 min read

Why we need a new metric for mobile ad viewability

(Source: whatsnewinpublishing.com) The issues with ad viewability are well-documented. Research regularly pops up which more often than...

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Ben Chien

Mar 20, 20182 min read

【進軍的士】MasterCard與HKTaxi合作　新增in App電子付款

(文章轉載：hk01) MasterCard宣布，與本地預約的士應用程式（app) HKTaxi合作，新增in App電子付款功能。電子支付是大趨勢　信用卡安全方便 MasterCard香港及澳門總經理陳一芳表示，作為全球支付系統，電子支付是市場大趨勢。被問及內地電子支付...

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Mobile ad format innovation gathers pace

Ben Chien

Mar 12, 20182 min read

Mobile ad format innovation gathers pace

(Source: What's New In Publishing) The common consensus amongst brand marketers is that the future of brands will be built on mobile. As...

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Ben Chien

Mar 12, 20182 min read

微信小遊戲「跳一跳」大熱　Nike擲2,340萬元置入賣廣告

(文章轉載：TOPick) 為了在微信小遊戲「跳一跳」中加入這個鞋盒，運動品牌斥資300萬美元（約2,340萬港元）。（圖片來源：遊戲截圖）微信小遊戲「跳一跳」大熱，運動品牌Nike擲300萬美元（約2,340萬港元）於遊戲中置入鞋盒賣廣告。去年12月27日才上架的「跳一...

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Ben Chien

Feb 22, 20181 min read

Google Pay正式推出　整合Android Pay等多款支付功能

(文章轉載：TOPick) Google Pay的介面應用與「前身」Android Pay十分類似，但會增加更多功能。（圖片來源：Google官網）上個月Google已表示會將旗下兩個支付相關應用，Android Pay及Google...

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Ben Chien

Feb 22, 20182 min read

資策會：台灣人更黏手機了！近 8 成民眾每天使用手機逾 2 小時

(文章轉載：INSIDE）以下來自資策會新聞稿：隨著 4G 行動網路的全面普及，以及智慧型手機應用的多元發展，我國民眾使用手機的時間年年增長，手機上使用進行的活動也更加多樣化。根據資策會數位服務創新研究所 (服創所) 智媒資料組的「2017 年 4G...

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Ben Chien

Feb 22, 20187 min read

印度成為全球第二大智能手機市場，中國廠商開始「霸屏」

(文章轉載：鈦媒體）智能手機一直處於21世紀科技革命的前沿，其在現代世界的重要性遠遠超過它們的普遍性。也許是因為這些設備在我們日常生活中所扮演的角色越來越重要，我們往往會忘記，智能手機本身是科技領域的新進入者。然而，多年來這個行業的發展一直在不斷的演變，模式和趨勢不斷更...

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