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A Deep Dive into the 2018 Internet Trends Report
(Source: Medium.com) At Code Conference every year, KPCB’s Mary Meeker delivers her Internet Trends Report — a State of the Union for the...
Ben Chien
Jun 8, 20189 min read
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Instagram計劃把限時動態增長至1小時
(Source: TOPick) Instagram用戶可在限時動態為照片及影片加入emoji、文字或畫圖案,內容在發布後24小時自動消失。(圖片來源:Instagram Facebook專頁) Instagram在2016年推出限時動態(Stories)功能,用戶可將照片...
Ben Chien
Jun 6, 20181 min read
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Facebook Marketplace試行 讓用戶向鄰居促銷
(Source: TOPick) Facebook Marketplace買賣平台於今年初在香港推出,讓用戶能更容易在本地搜尋、購買及出售產品。(法新社資料圖片) Facebook宣布,現正在美國測試其買賣平台Facebook...
Ben Chien
Jun 5, 20181 min read
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Online advertising to account for 44.6% of global ad spend
(Source: marketing-interactive) Advertisers will spend approximately 40.2% of their budgets on online advertising in 2018, compared to...
Ben Chien
Apr 8, 20184 min read
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Snapchat增群組聊天功能 16人齊齊視訊
(文章轉載:TOPick) Snapcha宣布新增群組視訊聊天(Group Video Chat),可同時讓最多16人進行視像通訊;若只用語音對話,更可容納達32人。 Snapchat與Instagram(IG)一向是競爭對手,雙方都不斷調整用戶體驗,鬥得難分難解。Snap...
Ben Chien
Apr 6, 20182 min read
80 views
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6 Ways Social Media Can Enhance Your Adventure Travel
(Source: Adweek) With an average of 10 vacation days per year, planning is essential - Erin Levi “Everyone wants to plan ahead and book...
Ben Chien
Mar 23, 20183 min read
20 views
1 comment


Instagram購物功能 擴展至英澳等8個國家
(文章轉載:TOPick) Instagram與電子商貿平台Shopify合作,將Instagram購物功能擴展至8個國家,包括英國、澳洲、加拿大、德國、法國、義大利、西班牙和巴西。Instagram購物功能讓商家可以在Instagram帖文中,為產品加上標籤,標註名稱與售...
Ben Chien
Mar 22, 20181 min read
37 views
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4 AdTech Trends to Adopt in 2018
(Source: dmnews.com) Advertising has seen a massive shift in recent years. By making the transition from print- and analog-based mediums,...
Ben Chien
Mar 19, 20183 min read
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Facebook在港推Marketplace 涵蓋9大類貨品
(文章轉載:TOPick) Facebook日前在香港推出Marketplace服務,用戶透過網頁或應用程式,均能夠在平台內購買及出售產品。(Facebook網站截圖) 網購是大勢所趨,連Facebook也要在市場上分一杯羹。Facebook日前在香港推出Marketpla...
Ben Chien
Mar 17, 20181 min read
53 views
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What’s the Next Social Network? Think Music
(Source: Adweek) Nielsen found that on average, Americans spend more than 32 hours per week listening to tunes FatCamera/iStock We plug...
Ben Chien
Mar 12, 20183 min read
11 views
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Facebook takes a bite out of the travel advertising pie
(Source: marketing-interactive) When planning a vacation, relaxing on the beach or hitting the slopes may be top of mind, but in many...
Ben Chien
Mar 10, 20181 min read
14 views
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Facebook loses the young. But should advertisers really worry?
(Source: marketing-interactive) Facebook is experiencing a decline in younger users faster than previously expected. According...
Ben Chien
Feb 27, 20184 min read
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資策會:台灣人更黏手機了!近 8 成民眾每天使用手機逾 2 小時
(文章轉載:INSIDE) 以下來自資策會新聞稿: 隨著 4G 行動網路的全面普及,以及智慧型手機應用的多元發展,我國民眾使用手機的時間年年增長,手機上使用進行的活動也更加多樣化。根據資策會數位服務創新研究所 (服創所) 智媒資料組的「2017 年 4G...
Ben Chien
Feb 22, 20182 min read
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