top of page
Search


China's online video views nears two hours in 2020, as global views hit one hour
(Source: The DRUM) Online video viewing time in China set to reach one hour and 45 minutes by 2020 Chinese consumers will spend nearly...
Ben Chien
Jul 18, 20182 min read
14 views
0 comments


Google Sweetens Ad Options For App Developers And Publishers
(Source: Ad exchange) Google on Tuesday revealed two products at Google I/O designed to drive app downloads. The first is the ability to...
Ben Chien
May 11, 20182 min read
36 views
0 comments


The viewability issue: Are your ads even being seen by the right audience?
(Source: marketing-interactive.com) According to a 2017 study by Kantar Millward Brown titled “Getting Media Right”, which surveyed 330...
Ben Chien
Apr 18, 20186 min read
36 views
0 comments


Why we need a new metric for mobile ad viewability
(Source: whatsnewinpublishing.com) The issues with ad viewability are well-documented. Research regularly pops up which more often than...
Ben Chien
Apr 11, 20183 min read
37 views
0 comments


Programmatic pick up lines to impress your Valentine
(Sources: marketing-interactive.com) With issues such as viewability and ad misplacements plaguing the ad industry and keeping marketers...
Ben Chien
Feb 15, 20181 min read
28 views
0 comments


Facebook Will Use Viewability To Measure Organic Page Reach
(Sources: ad exchange) Publishers, prepare yourselves for another Facebook organic reach reality check. Starting Monday, Facebook will...
Ben Chien
Feb 15, 20182 min read
5 views
0 comments
bottom of page