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Ben Chien
Jul 19, 20182 min read
How to get the most out of paid and organic search
(Source: The DRUM) I’m often challenged by clients on how to do more with less. Particularly, how to grow their brand and performance...
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Ben Chien
Jul 18, 20182 min read
China's online video views nears two hours in 2020, as global views hit one hour
(Source: The DRUM) Online video viewing time in China set to reach one hour and 45 minutes by 2020 Chinese consumers will spend nearly...
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Ben Chien
Jul 18, 20181 min read
Why you shouldn’t be shying away from using emojis in your emails
(Source: marketing-interactive) Emojis might be cute in the texts you send to your friends, but hardly do we see it used in emails and...
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Ben Chien
Jul 18, 20183 min read
掌握全球電商成交機密,Criteo砸7.2億成立巴黎AI實驗室
(Source: 數位時代) |在法國成立的廣告投放平台Criteo,宣布斥資2千萬歐元(約新台幣7.2億元),建立AI實驗室協助廣告行銷,並透露每一次的廣告投放就是一場競標賽,若想成功就得夠瞭解消費者的行為。 每一個廣告投放,背後就是以一場拍賣、一次競標的形式在進行」,C...
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Ben Chien
Jul 17, 20183 min read
全球第七個月活躍用戶數破5億的App《抖音》,正悄悄向阿里巴巴靠攏
(Source: 數位時代) |《抖音》第一次公布全球月活躍數字已達5億人,繼Facebook、Instagram後,成為第七個獲得該成績的社群App。近期除了悄悄轉型,在騰訊的步步緊逼下,抖音從電商切入,朝阿里巴巴靠攏。...
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Ben Chien
Jul 11, 20185 min read
The 9 best marketing ambushes at the 2018 World Cup
(Source: The DRUM) World Cup sponsors upstaged by ambush brands Many brands don't want to put in the dime to sponsor the Fifa World Cup...
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Ben Chien
Jul 11, 20184 min read
為什麼 Android 與 Apple 手機 emoji 不一樣?牽涉到品牌形象塑造與版權
(Source: iFanr.com) 同一個表示微笑的 emoji ,在 iPhone 和 Android 上的外觀為什麼會差這麼遠? 今年 6 月,最新一波共 157 個 emoji 已經正式加入到 Unicode 11.0,它們將陸續出現在不同手機、應用上。但這些新的...
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Ben Chien
Jul 10, 20183 min read
How brands are using Instagram’s new long-form video feature, IGTV
(Source: Digiday) The launch of Instagram’s IGTV has brought out the early adopter marketers. Companies like Chipotle, Nike, Netflix,...
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Ben Chien
Jul 10, 20182 min read
Google unveils a host of new ad formats powered by machine learning
(Source: The DRUM) The updates include responsive search ads, YouTube tools to measure brand lift and optimization geared to drive...
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Ben Chien
Jul 7, 20181 min read
Facebook收購人工智能公司 分析人類言論
(Source: TOPick) Facebook收購人工智能公司Bloomsbury AI,加強Facebook在語言的分析及研究。(法新社資料圖片) Facebook宣布,收購專門處理及分析語言的人工智能公司Bloomsbury...
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Ben Chien
Jun 25, 20181 min read
任天堂X微軟 兩遊戲巨頭跨平台合作
(Source: TOPick) 最近Microsoft就更加宣布,之前收購的遊戲Minecraft將與Switch合作,兩者遊戲玩家都可以各自平台上玩Minecraft(任天堂宣傳短片YoutTube截圖) 任天堂憑著Switch再次得到遊戲粉絲青睞,口碑甚至比其他遊戲主...
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Ben Chien
Jun 24, 20183 min read
挾帶10億用戶誕生的IGTV,Instagram憑什麼撼動YouTube地位?
(Source: 數位時代) Instagram正式宣布日活躍用戶達到十億人次,不僅用戶數持續飛快成長,還推出挑戰YouTube的影音平台「IGTV」,而Instagram是否能靠著這款秘密武器再度攀上另一個高峰呢? 對Facebook來說擁有Instgarm這隻金雞母,宛...
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Ben Chien
Jun 24, 20182 min read
Oath brings VR ads to programmatic marketplace
(Source: Mobile Marketer) Brief: Oath, Verizon's mobile and digital content unit, introduced two extended reality ad formats at Cannes...
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Ben Chien
Jun 24, 20182 min read
IDC: Smart home market to grow 27% in 2018
(Source: Mobile Marketer) Brief: The worldwide smart home devices market, comprised of smart speakers, digital media adapters, lighting,...
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Ben Chien
Jun 24, 20182 min read
Facebook updates its fact-checking program to fight fake news
(Source: The DRUM) Facebook updates its fact-checking program to fight fake news / Facebook Facebook has introduced several updates which...
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Ben Chien
Jun 19, 20184 min read
E-commerce is in need of a deeper strategy with social
(Source: The DRUM) Until recently, shopping on social media typically meant being redirected to a traditional e-commerce website. Online...
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Ben Chien
Jun 18, 20183 min read
Digital Audio Ads come to DoubleClick
(Source: Double-Click Advertising Blog) We are excited to announce that audio ads are now available to all DoubleClick Bid Manager...
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Ben Chien
Jun 18, 20183 min read
Are Taglines still relevant? Heineken says No
(Source: AdAge) Taglines have been a hallmark of beer advertising for decades. Some of the classic ones, like "Great Taste, Less...
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Ben Chien
Jun 18, 20182 min read
Facebook廣告效果好差!怪罪演算法前,這些素材設計眉角掌握了嗎?
(Source: 數位時代) 有些基本功沒做好,就不能一味怪罪Facebook演算法了。 Facebook平均每一到三個月就改一次演算法,觸及率近來更是不忍卒睹,但為什麼有的粉絲團還是活得好好、你下的廣告卻往往石沉大海?...
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Ben Chien
Jun 18, 20182 min read
中西兩強合組新電商聯盟,Google將投資京東166億元
(Source: 數位時代) 中西兩強結盟,Google宣布投資京東集團5.5億美元。 中國電商二哥京東集團宣布,Google將以5.5億美元(約合新台幣166億元)現金投資京東,雙方將會展開一系列戰略合作,而且合作範圍將不侷限於中國和美國市場。 緊抱電商就是抱緊廣告收入...
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