(Source: The DRUM) I’m often challenged by clients on how to do more with less. Particularly, how to grow their brand and performance...

(Source: The DRUM) Online video viewing time in China set to reach one hour and 45 minutes by 2020 Chinese consumers will spend nearly...

(Source: marketing-interactive) Emojis might be cute in the texts you send to your friends, but hardly do we see it used in emails and...

(Source: 數位時代) |在法國成立的廣告投放平台Criteo，宣布斥資2千萬歐元（約新台幣7.2億元），建立AI實驗室協助廣告行銷，並透露每一次的廣告投放就是一場競標賽，若想成功就得夠瞭解消費者的行為。 每一個廣告投放，背後就是以一場拍賣、一次競標的形式在進行」，C...

(Source: 數位時代) |《抖音》第一次公布全球月活躍數字已達5億人，繼Facebook、Instagram後，成為第七個獲得該成績的社群App。近期除了悄悄轉型，在騰訊的步步緊逼下，抖音從電商切入，朝阿里巴巴靠攏。...

(Source: The DRUM) World Cup sponsors upstaged by ambush brands Many brands don't want to put in the dime to sponsor the Fifa World Cup...

(Source: iFanr.com) 同一個表示微笑的 emoji ，在 iPhone 和 Android 上的外觀為什麼會差這麼遠？ 今年 6 月，最新一波共 157 個 emoji 已經正式加入到 Unicode 11.0，它們將陸續出現在不同手機、應用上。但這些新的...

(Source: Digiday) The launch of Instagram’s IGTV has brought out the early adopter marketers. Companies like Chipotle, Nike, Netflix,...

(Source: The DRUM) The updates include responsive search ads, YouTube tools to measure brand lift and optimization geared to drive...

(Source: TOPick) Facebook收購人工智能公司Bloomsbury AI，加強Facebook在語言的分析及研究。（法新社資料圖片） Facebook宣布，收購專門處理及分析語言的人工智能公司Bloomsbury...

(Source: TOPick) 最近Microsoft就更加宣布，之前收購的遊戲Minecraft將與Switch合作，兩者遊戲玩家都可以各自平台上玩Minecraft（任天堂宣傳短片YoutTube截圖） 任天堂憑著Switch再次得到遊戲粉絲青睞，口碑甚至比其他遊戲主...

(Source: 數位時代) Instagram正式宣布日活躍用戶達到十億人次，不僅用戶數持續飛快成長，還推出挑戰YouTube的影音平台「IGTV」，而Instagram是否能靠著這款秘密武器再度攀上另一個高峰呢？ 對Facebook來說擁有Instgarm這隻金雞母，宛...

(Source: Mobile Marketer) Brief: Oath, Verizon's mobile and digital content unit, introduced two extended reality ad formats at Cannes...

(Source: Mobile Marketer) Brief: The worldwide smart home devices market, comprised of smart speakers, digital media adapters, lighting,...

(Source: The DRUM) Facebook updates its fact-checking program to fight fake news / Facebook Facebook has introduced several updates which...

(Source: The DRUM) Until recently, shopping on social media typically meant being redirected to a traditional e-commerce website. Online...

(Source: Double-Click Advertising Blog) We are excited to announce that audio ads are now available to all DoubleClick Bid Manager...

(Source: AdAge) Taglines have been a hallmark of beer advertising for decades. Some of the classic ones, like "Great Taste, Less...

(Source: 數位時代) 有些基本功沒做好，就不能一味怪罪Facebook演算法了。 Facebook平均每一到三個月就改一次演算法，觸及率近來更是不忍卒睹，但為什麼有的粉絲團還是活得好好、你下的廣告卻往往石沉大海？...

(Source: 數位時代) 中西兩強結盟，Google宣布投資京東集團5.5億美元。 中國電商二哥京東集團宣布，Google將以5.5億美元（約合新台幣166億元）現金投資京東，雙方將會展開一系列戰略合作，而且合作範圍將不侷限於中國和美國市場。 緊抱電商就是抱緊廣告收入...